Putting the University of Birmingham’s Exchange Building on the map

How do you create a link between a new development and the city’s big innovation hub?

Re-draw the map.

Challenge

Our client wanted a way to show that their new Exchange Building was ideally positioned in the city’s innovation hub. The recently renovated building brought the University’s expertise in research right to the middle of exciting business
and organisations in the city centre.

Perfectly placed to shape the future.

Birmingham Aerial

Journey

We wanted to re-draw the map.

Being based in Birmingham, we knew all about the city. Having developed the identity for the Exchange, we knew all about the building and its location.

Taking the existing map of the city, we wanted to simplify the layout to show significant locations while still being recognisable to those that know the area. We created a bespoke 3D drawing of the city, showcasing key buildings and business as well as landmarks of Birmingham.

Solution

We created a bespoke 3D drawing of the area, showcasing key buildings and business as well as landmarks of Birmingham.

Helen Toft

Thanks, this is great, we are really pleased with how this graphic has turned out and with the overall process, so thank you so much. This has been a very enjoyable, creative process.

Helen Toft, Business Engagement Tweet

Services

Creative     Illustration      Social

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